Human-crafted copy for real connections

Copywriting & content strategy to enhance your digital presence and drive audience engagement.

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Why do I do what I do? Because I believe in the power of real, human-crafted copy to connect, share important stories, and make a real difference. Let’s create something amazing together!

Hello

I’m Catarina Chase Aleixo

Or just Cat when you get to know me; and I hope you will. I’m a storyteller who finds the soul in every brand and project. With a background that spans journalism, translation, SEO content creation, and humanitarian storytelling, I turn complex ideas into copy that truly connects with people and makes them take action.

Starting in the busy newsrooms of international agencies, I learned to turn dry financial data into people-focused stories under tight deadlines. Transitioning to B2B SEO writing for SaaS and tech brands, I then discovered how to drive conversions and engagement by pinpointing and addressing the pain points that make buyers seek out, and select new products.

I then took all this knowledge to my current work with APOPO, an NGO that trains scent detection rats to find landmines and tuberculosis, and it has been a transformative experience. APOPO’s story, a gift for any writer, is the basis for my copy to touch people’s hearts and raise additional life saving funds for their mission. Nonprofit copywriting is now my truest passion.

I’m a native English speaker with a unique twist—my parents are Portuguese and English, so I grew up bilingual and bicultural. I’ve been filling in cultural and language gaps since I could speak. My dual heritage lets me blend both languages and cultures seamlessly into my work. Additionally, I can write in both British and US English thanks to extensive collaborations with US companies and brands and the ‘small matter’ of having an American husband and kids.

I excel at in-depth research, quickly finding the most relevant and reliable information, and I love interviewing subject-matter experts. It gives me the chance to learn new things and to capture and convey your passion for your subject to the audience you want to reach.

What I can do for you

I write all sorts of copy and content focused projects … surprise me – I love a challenge! Let’s team up to tell your story and reach your audience.

SEO Copywriting

Crafting engaging, search-engine-optimized articles, blog posts, and web content that drive traffic and conversions.

NGO and nonprofit writing

Creating compelling narratives and content that highlight your organization’s mission and impact.

PT-EN-PT Translation

Providing fluent translation services between English and European Portuguese, ensuring accuracy and cultural relevance.

Editing and proofreading

Polishing your content for clarity, coherence, and impact, making sure your message is clear and professional.

Newsletters and emails

I write engaging, authentic content that resonates with your audience, delivering value straight to their inboxes.

Content Strategy

Developing comprehensive strategies to enhance your digital presence and drive audience engagement.

Recent work

Blogs

APOPO’s HeroRATs detect wildlife in Trial at Dar es Salaam

Spitting Rhymes in the Classroom: Bridge Partners with Lo-Fi to Mix Hip Hop and EFL

Native Speakerism: Discriminatory Practice or Response to Market Demand

Rats vs Landmines: A Stop at the APOPO Visitor Center in Siem Reap

How to Guarantee Efficient Delivery: A Guide for Dispatchers

How to do Your Route Management Smarter

Online ELT Marketplaces: How They Work, What They Charge and How to Make the Most of Them

Websites

Full website copy for Beetons Clean software

Translations

The 50 Best Tascas in Lisbon (Portuguese to English Translation for Zest Books)

Happy clients

“I am thrilled to recommend Catarina. Her work ethic and expertise in both copywriting and search engine optimization (SEO) truly sets her apart. Catarina has an innate understanding of SEO principles and knows how to employ them. She skillfully weaves relevant keywords into her content without compromising readability and has really helped us better define and elevate our brand voice at APOPO. I wholeheartedly recommend her for any project that demands excellence in SEO, copywriting, and content creation.”

Javier Castillo, Head of Marketing, APOPO vzw

“Catarina was one of the first hires for our online news magazine and I am so thankful to have found her. She is a quick learner, strong communicator, and reliable freelancer. Catarina went the extra mile when completing assignments for us and was even willing to take on complex editing projects. I always looked forward to assigning her articles because I knew she would exceed expectations with minimal supervision. Catarina is a true professional and I would highly recommend working with her."

Kaitlyn Webster, former manager, BridgeUniverse

“Catarina freelanced with us at Macauhub for over 15 years and we consider her a great professional, reliable, consistent and trustworthy. Thanks to her efforts and work Macauhub became one of the best sources of economic information about the Portuguese Speaking Countries in their relation with the People's Republic of China. I consider Catarina Aleixo a very important element of our media group.”

Gonçalo César de Sá, Director of Macaulink

Articles

Let’s chat

Whether you have a project in mind, need content advice, or just want to chat about storytelling, nonprofit copywriting, and SEO, I’d love to connect with you.